Rule: Owning a smaller share of a much larger company is often worth more than keeping all of a small or struggling business.

Entrepreneurs need to realise that owning a smaller share of a much larger company is often worth more than keeping all of a small or struggling business. Dilution is part of growing your company. It brings in the money needed to hire people, build your product, and find customers, all of which help your company become more valuable.

The investors' stairway.

The investors' stairway, illustrated here, also known as the Venture Capital (VC) or Funding Stairway, is a model that outlines the typical steps a startup takes when raising capital, from the early stages to a more established phase.

It is important for entrepreneurs to understand this model to successfully raise funds. Read more at innovastart.com